How to Make Your Fragrance Last All Day

The difference between a scent that vanishes by lunch and one that lasts to dinner is rarely the fragrance — it's how it's worn and stored.

Moisture is the multiplier

Fragrance binds to hydrated skin and evaporates off dry skin. An unscented moisturiser on pulse points before spraying can double longevity. Straight out of the shower, pores open, is the golden window.

Where to spray

Pulse points radiate: wrists, neck, behind ears, inner elbows. One spray to the chest warms all day under clothing. Don't rub wrists together — friction breaks the top notes you paid for.

Clothing and hair

Fabric holds scent far longer than skin — a light mist over a scarf or jacket lining lasts days. Hair holds beautifully too, but spray the brush, not the hair, to avoid the alcohol drying it.

Storage kills or keeps

Light, heat and oxygen degrade fragrance — the bathroom shelf is the worst place a bottle can live. A drawer or box in a cool room keeps a scent true for years. Running low? FOR HER and FOR HIM are stocked with your next bottle.

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